What changed

• ACV vs RCV out-of-pocket math with Coverage A caps + depreciation.

• Flat $ ↔ Percent % deductibles with automatic conversion from Coverage A.

• Save scenarios and compare OOP side-by-side.

• Copy / email summary for quotes & CRM notes; print/PDF ready.

• Unified typography (Figtree / Plus Jakarta Sans / Satoshi) and brand purple #4F1AD6.

• Non-intrusive bottom-right “Copied!” toast; chip/tabs styled for clarity and accessibility.

Value you’ll feel

• Clear, defensible numbers that help homeowners understand their policy math.

• Faster approvals and cleaner documentation across estimates and claims.

Roof Claim Out Of Pocket Estimator: https://lumioforge.com/tools/roof-out-of-pocket-estimator

What changed

• Translate area into bundles / rolls / squares / tiles for: shingles, TPO, PVC, EPDM, metal, tile.

• Waste % slider + discrete rounding (no partial bundles/rolls).

• Coverage override per product (e.g., roll width/length variations).

• Squares, final area, and waste clearly itemized.

• Copy results and share link with stateful params.

Value you’ll feel

• Order the right quantity the first time—less overage, fewer surprise shortages.

• A consistent, repeatable way for sales and ops to agree on what to order.

Roof Material Calculator: https://lumioforge.com/tools/roof-material-calculator

What changed

• Map/trace workflow to measure roof area accurately (desktop & mobile).

• Unit conversions (sq ft ⇄ m² ⇄ squares) and slope-awareness hints.

• Export measured area straight into Builder/Material calculators.

• Copyable summary for CRM/notes, with shareable stateful link.

• Keyboard shortcuts and touch-friendly handles for quick edits.

Value you’ll feel

• Fewer on-site revisits and measurement mistakes.

• A faster handoff from “rough area” to a priced estimate or material order.

Roof Measurement Master Toolkit: https://lumioforge.com/tools/roof-measurement-master-toolkit

What changed

• Introduced a unified Tools hub so everything lives under one roof.

• Launched the Roofing Calculator Builder (pricing logic, region multipliers, tax/overhead, export-ready).

• One-click embeds and lead capture patterns (copy widget, CRM handoff ready).

• Stateful URLs for sharing presets, plus UTM pass-through.

• Print/PDF-friendly layouts for quotes and job folders.

• Accessibility & performance polish (focus states, color contrast, faster first paint).

Value you’ll feel

• Centralized tools that are easy to find, share, and embed.

• Faster, more consistent estimates your team can reproduce.

• A cleaner path from curiosity → lead → quote across every tool.

Tools hub: https://lumioforge.com/tools

Roofing Calculator Builder: https://lumioforge.com/tools/roofing-calculator-builder

What changed

• AI Automation & Bonuses - Brand new AI/Automation page with deep n8n workflows, CRM/twilio/framer integrations, AND a dynamic weekly rotating bonus system. You’re not just getting a site-you’re getting a 24/7 lead machine.

• Radical Content Expansion - New testimonials, benefit cards, competitive tables, smart lead qualification, live content engine for blogs, and proof-first case study showcase.

• Conversion-First Experience - Sticky, contrasting “Claim My Spot” CTA, phone-first forms, and new urgency mechanisms: live countdowns, FAQ schema, and micro-copy A/B test harnesses.

• Seamless Integrations - 1-click connection to CRMs, communication tools, and payment gateways—plus “integration guarantee” messaging if your software isn’t listed.

• Bonus Stack System - New urgency: bonuses rotate weekly and only the fastest action-takers get the current (or all previous) stack. Surprise email/CTA options for fast-movers and waitlist unlocks.

• Modern Blog + Case Studies - Live blog calendar, people-first post automation, in-depth testimonials, before/after comparisons, and content cards optimized for SEO and local search.

• Performance & Accessibility- Retooled design system, improved INP/LCP, accessibility checklists, and frictionless mobile/tablet layout.

Value you’ll feel

Visitors see you as the modern, category-leading roofer with automations that work while you sleep—before your competitors have even caught up.
Get urgency delivered: bonus timers, bold CTAs, and never-miss-a-lead automations.
Own the proof: results, case studies, & reviews now convert visitors right where they land, not buried.
All upgrades measure directly in more finished forms, more reviews, and faster estimate requests.

What changed

• Framer rebuild, reimagined - Not just code swaps: your site is now a category-creator. A new design system (hero typography, cinematic media, subtle motion) built for phone-first buyers so you look and feel out of this world the moment the page loads.

• Instant-feel performance - Image CDNs, critical CSS, and font-display swap → faster first paint; interaction refactors → lower INP; hero media smart-lazy → better LCP.

• Conversion surface, upgraded - Sticky quote bar, 2-step phone-first form, trust badges, and a before/after slider placed exactly where eyes land.

• Proof layer - Built-in A/B test harness on headlines/CTAs/layouts + GA4 key event (generate_lead) so winners auto-promote without breaking tracking.

• Accessibility & polish - Clear focus states, solid contrast, proper labels: a modern feel without sacrificing ease-of-use for anyone.

Value you’ll feel

• You won’t look “up-to-date” - you’ll look premium. Visitors instantly place you in a different league: modern, fast, credible. That perception shift drives more calls before they price-shop.

• Speed you can feel on job-site LTE. Menus and sliders react immediately; fewer bounces → more completed estimate requests.

• Conversion you can prove. The dashboard shows before/after Core Web Vitals alongside lead lift and A/B winners, turning the upgrade from “nice vibe” into a measured jump in booked estimates.

What changed

• Framer A/B tests enabled on hero headline, primary CTA, and form layout (2-step vs single).

• “Probability-best” rollouts + holdback to watch for regressions in real traffic.

Value you’ll feel

• No more guessing. You’ll see Variant B beat A on generate_lead conversions, then it auto-promotes—without breaking tracking.

We’re excited to announce our one-time Founders Cohort—a small batch of early clients who get the Core stack + bonus accelerators (A/B backlog setup, review campaign kit, priority support). Limited seats, priority roadmap input.

Value you’ll feel

• White-glove onboarding, faster iterations, and bonus playbooks that compound the gains from entries above.

How to join

• Reply to your rollout email or claim a slot here: https://lumioforge.com/claim-my-spot

What changed

• Google Business Profile tune-up (categories, services, Q&A) + structured data (LocalBusiness, reviews).

• Home page adds stars + count near the primary CTA; review links with QR codes for crew hand-off.

Value you’ll feel

• Lift in map views and tap-to-call. Prospects see proof above the fold—not buried on a testimonials page.

What changed

• Compact, phone-first form with auto-format and inline errors; Accessibility labels added.

• Missed-call text-back (≤60s) asks prospects for a good time to return the call.

Value you’ll feel

• More finished forms, fewer abandoned carts (for services, that’s abandoned quotes). Missed calls convert instead of disappearing.